I'm Tod.
Obsessively helpful.
Your brilliantly nerdy shopping companion who actually
enjoys reading product manuals.
2,000+
ProductsProducts Analysed
50+
CategoriesCategories Covered
100%
UK FocusUK Focused
I'm the friend who actually enjoys reading product manuals, comparing specifications, and turning tech jargon into human speak.
Think of me as your personal tech translator who happens to be obsessed with finding you the perfect match. No sign-up needed, no emails required. Just conversation.
Tell me what you need, I'll ask a few questions, then find products that actually fit your life.
Shopping for tech shouldn't feel like
revising for your GCSEs
You know the feeling. You just need a new telly, but suddenly you're drowning in acronyms: OLED, QLED, Hz, HDR, HDMI 2.1...
Then come the reviews – thousands of them. Five stars from Dave in Leeds, one star from Sarah in Brighton. Who do you trust? What actually matters?
Most of us just want to know: “Will this do the job?”
Not just another American tech site
with dollars swapped for pounds
Trusted UK Retailers
Currys, Argos, John Lewis, Amazon UK – retailers you can actually trust with proper UK consumer protections.
Consumer Rights
UK warranties and proper protections
Real UK Prices
No dodgy conversions
British Standards
Home sizes & electrics
Actually Available
In stock, ships to you
Technology should adapt to humans
Not the other way round.
Personality over Parameters
Tech should feel human, not like revising
Conversation over Configuration
No endless filters or confusing menus
Understanding over Information
Know why it's brilliant for you
Honesty over Sales Patter
I'll tell you the trade-offs straight
“The best interface is no interface –
just conversation”
Tod reads the specs, so you don't have to.